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Customer Always Loses
Warning: This column is written in anger.
I sit at my home now, on a Tuesday night as I write this column, fuming
over a frustrating day of dealing with big companies who could care less
about helping their customers.
In my new job as Internet editor, I’m learning fast that a lot of companies
out there are getting away with treating customers like trash because,
well, they can. And for one of the first times in my life, I find a seething
anger growing inside me.
It is now taking great self-will not to yell into the phone at these
companies and threaten to have people fired. I’ve already gotten to the
stage of slamming down the phone after talking to a customer service rep
answering machine for the third day in a row.
In the Sun Herald’s new Internet office, where we need to buy lots of
new equipment as the new department gets formed, phone-slamming has become
common as we continue to deal with companies that don’t seem to know what
a customer is.
My day Tuesday began as I watched one of my bosses unsuccessfully try
to get a phone call returned from a company with whom the newspaper is
going to spend $30,000. Here we are, about to make a huge purchase -- a
purchase on which the sales rep likely is going to make a paid commission
-- and we can’t even get them to return phone calls.
And then there is the saga of my laptop computer. I ordered the computer
and was told it would be mailed overnight within a week. So I patiently
waited a week, then was told by the sales rep that the company was a few
days behind.
“That’s okay,” I said to myself. “I can wait a few more days.”
Three days go buy, and I call the rep back. No answer. No answer for
two days. So I call the company’s shipping department and find my computer
has been put on hold for three months until a part comes in. Three months!
I call the sales rep’s answering machine and tell him what I learned.
He calls me the next day, and I order the computer without the part, which
I didn’t have to have. A week later, my computer arrives and works great.
For 10 minutes.
Now I have a $4,000 paperweight.
I’ve called the company’s sales rep and repair department for three
days straight. You guessed it. Nothing but answering machines.
Today, when I called the company’s main switchboard, I was so frustrated,
I said, “Look, I don’t want to talk to an answering machine. I want to
talk to a live, breathing person.”
“One moment,” the secretary said.
After 30 seconds on hold, I got an answering machine.
Tonight, when I got home from work tired and upset, my phone rings.
On the other end is a customer service rep for one of the magazines to
which I subscribe. The guy starts his spiel:
“You need to renew your subscription right now or we can’t guarantee
you won’t miss issues if you renew later. Our renewal rate is...blah, blah,
blah.”
I stood at the phone, wondering just how long I had before my subscription
did expire.
So I asked. “You have six months, sir,” he replied.
Great, just great. I spend my day not getting phone calls returned,
then go home to be hassled to renew a yearly subscription that is only
6 months old.

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